Email A/B Testing Made Simple:

A Guide for Business Owners

If you are a business owner, small business owner, or solopreneur looking to improve your email campaigns but are not sure where to start, A/B testing is your new best friend. It is not as complicated as it sounds, and the insights it provides can help you make informed decisions about what works - and what doesn't.

How This Guide Helps You

Inside this guide, you will learn what A/B testing is and how it works - explained simply, without the jargon. You'll discover key areas to test, like subject lines, CTAs, visuals, and timing, along with practical tips to run tests that lead to better open rates, clicks and conversions.

What You Will Get

• What Email A/B Testing is

• Why A/B Testing Matters

• How to Get Started

• Key Email Elements to Test

• When to A/B Test

• Biggest A/B Testing Challenges

• A/B Testing Checklist

• 7 High-Performing Subject Line Strategies

This free guide is your roadmap for crafting a winning email strategy-but for monitoring, forecasting and other menial tasks, delegate it to us!

Download your free Email Metrics Template report now to get started

If you found this guide helpful, share it with your network or schedule a consultation call with us. Ready to take the next step? Contact Ready Set Group now!